EABL unveils ‘It’s a Wrap’ festive campaign

NAIRO BI, Kenya Nov 4 — 31 October 2025: East African Breweries PLC (EABL) has launched its annual festive campaign, ‘It’s a Wrap’, at an event held at Kenya breaking news | Kenya news today |..

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East African Breweries PLC (EABL) has launched its annual festive campaign, 'It's a Wrap', at its Nairobi headquarters, marking the commencement of end-of-year celebrations across its product portfolio.

The campaign unifies festive messaging across EABL’s leading brands, including Johnnie Walker, Don Julio, and Smirnoff.
The launch event brought together EABL staff, trade partners, media, and influencers.
EABL’s Marketing & Innovations Director, Mark Mugisha, stated the campaign is a "story of creativity, collaboration and resilience."

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