Regenerative marketing is emerging as a transformative strategy for brands to drive systemic change, moving beyond minimizing harm to actively restoring ecosystems and communities. This approach gains traction as 73% of shoppers are willing to change consumption habits to reduce environmental impact, and Gen Z prioritizes purpose-driven brands.

• Regenerative marketing aims for "net positive" outcomes, integrating practices like restoring soil or community wealth into brand identity.
• The Coca-Cola Replenish Africa Initiative (RAIN) has invested nearly $25 million to improve water access for over 6 million people and replenish more than 2 billion litres of water annually.
• The Aga Khan Foundation’s (AKF) Maendeleo Project in Kirinyaga County, Kenya, trained 15 'Green Champions' who guided over 2,000 smallholders; farmer Teresia Muni Gichobi saw her coffee yields jump from 3,000 kg to an expected 5,000 kg in her first year using biosprays.
• Greenpop in South Africa has planted over 257,000 trees, engaging 1,200 activists and volunteers to plant 5,000 indigenous trees at Reforest Fest 2024.
• Unilever's mangrove campaign resulted in a 12 percent sales uplift and reached 9.8 million consumers. M-KOPA has provided over 1 million solar home systems, offsetting more than 2.1 million tonnes of CO₂.