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Originally published by The Standard BusinessNovember 12, 2025
2h ago
Rethinking insurance options for Kenya's booming gig economy

Insurance providers have recognised the realities of the gig economy and are designing products that fit the way freelancers and self-employed professionals live and work...
✨ Key Highlights
Kenya's rapidly expanding gig economy is prompting a reevaluation of insurance solutions, as a growing number of independent workers lack traditional employment benefits. Insurance providers are innovating with digital, embedded, and flexible payment options to offer crucial protection to this workforce.
- Approximately 1.9 million Kenyans now work in digital and digitally-enabled jobs, a significant increase from 638,000 in 2019.
- Britam Connect, led by CEO and Principal Officer Evah Kimani, is among the companies developing tailored insurance products.
- Innovations include affordable health and personal accident cover accessible via mobile, embedded insurance integrated into everyday transactions, and pay-as-you-go premiums through mobile money.
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