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Originally published by Standard Sports
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November 12, 2025
3h ago

Why proposed Nacada policy is a threat to Kenyan sports ecosystem

Why proposed Nacada policy is a threat to Kenyan sports ecosystem

Many sports are bound to suffer if the 2025 National Authority for the Campaign Against Alcohol and Drug Abuse (Nacada) policy is implemented...

✨ Key Highlights

A proposed policy by the National Authority for the Campaign Against Alcohol and Drug Abuse (Nacada) in Kenya threatens to significantly impact the nation's sports ecosystem if implemented. Unveiled on July 30, 2025, the sweeping rules aim to ban alcohol manufacturers and related agents from naming or branding sports teams, and from sponsoring or branding sports leagues, tournaments, or national teams.

  • The proposed policy was unveiled on July 30, 2025.
  • The key organizations involved are Nacada and the Interior Cabinet Secretary Kipchumba Murkomen.
  • The policy specifically prohibits naming or branding sports teams with the name of an alcoholic product and bans sponsorship of sports leagues, tournaments, or national teams by alcoholic drinks-related entities.

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