Farmer's Choice Limited has launched a new experiential event series, the Farmer’s Choice Cookout Series, to reinforce its brand legacy. The initiative aims to celebrate Kenya’s food culture and connect with communities through culinary experiences.

• The series, themed ’Moments made to Last’, commemorates Farmer's Choice's roughly five decades of operation.
• Felisters Gitau Mutugu, Chief Executive Officer of Farmer's Choice, stated the cookout series will engage shoppers nationwide with cooking tips and tasting sessions.
• The company emphasizes its commitment to providing affordable animal protein and supporting local farmers through training and access to improved genetics.