Kenya's agricultural exports set to penetrate US retail market

Kenyan agricultural exports are poised to enter the United States market following a productive bilateral meeting between the U.S. Africa Trade Desk (USATD) team and the government of Kenya...

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Kenya's agricultural exports are set to enter the United States retail market following a productive bilateral meeting between the U.S. Africa Trade Desk (USATD) team and the government of Kenya. This initiative aims to transform livelihoods for Kenyan farmers by offering access to premium U.S. shelves and ensuring higher prices and stable markets for their produce.

Nouvelle Blooms Ltd secured agreements to export over 4 million stems of premium Kenyan roses per month to the U.S. and will supply specialty Kenyan coffee to American buyers.
The immediate priority sectors for U.S. retail markets, including major chains like Walmart, are fresh-cut flowers, coffee, macadamia nuts, and tea (second phase).
Agriculture Cabinet Secretary Mutahi Kagwe emphasized strengthening traceability, compliance, and market-readiness systems under President William Ruto’s BETA agricultural transformation agenda.

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