During a four-day campaign tour of the Ukambani region, Kenyan President William Ruto has consistently used strong, often insulting language to describe his political opponents, calling them "fools" and "brainless." This rhetoric starkly contrasts with his own calls to end the "politics of insults."

• President Ruto's remarks were made at various stops in Makueni County and Kitui County.
• Women Representative Suzanne Kiamba of Makueni publicly challenged President Ruto's language during his visit, urging him to respect other leaders.
• The President's use of epithets like "fools" and "brainless" has been a recurring feature in his speeches since at least February 2025.