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Originally published by Capital Businessbusiness
November 28, 2025
1d ago
Barcelona distances itself from sponsor’s cryptocurrency after backlash
NOV 28 - The Spanish football giant Barcelona has told fans it has "no connection whatsoever" with the digital coin offered by its new crypto partner, Kenya breaking news | Kenya news today |..
✨ Key Highlights
Barcelona has distanced itself from a cryptocurrency offered by its new sponsor, Zero Knowledge Proof (ZKP), following backlash and concerns from fans who might be led to invest in it. The Spanish football giant stated it has "no connection whatsoever" with the digital coin.
- FC Barcelona signed a three-year sponsorship deal with ZKP in mid-November.
- ZKP is described as having been founded by "a pseudonymous collective" and has few public details, making its operations opaque.
- University of Sussex professor Carol Alexander warned of "substantial risk for supporters who buy the tokens," as sponsorship creates an "aura of credibility" for such opaque projects.
- The deal comes as Barcelona faces financial struggles and aims to raise revenue and relieve debt, with experts suggesting the club adopted a "bank the money first, ask questions later" strategy.
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