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Originally published by Techish Kenya
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tech
May 23, 2026
1d ago

X moves to stop big accounts from stealing content from smaller creators

X moves to stop big accounts from stealing content from smaller creators

X says it will now credit original creators when big accounts steal and repost their content, a move that could help curb viral content theft and unfair creator payouts...

✨ Key Highlights

X is implementing new measures to combat large accounts that steal content from smaller creators, re-uploading it without credit and profiting from views and creator payouts.

  • X is now identifying copied posts and allocating impressions to the original creator.
  • Key figures involved include X's Head of Product, Nikita Bier, and creator Gene Parmesan.
  • This move is particularly significant for Kenyan and African users who have long experienced this issue, now compounded by X's monetization program.

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