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Originally published by The Standard BusinessJune 9, 2026
2h ago
Origin sourcing: The best bet to lift local coffee farmers
Kenya’s coffee fetches premium rates on international markets; however, at the source, women carry the bulk of the groundwork...
✨ Key Highlights
Kenyan coffee farmers are struggling to benefit from their high-quality produce due to obscured origins and a disconnect from end consumers. This article suggests that origin sourcing is the most viable strategy to improve their standing.
- Kenyan coffee is globally recognized but often consumed later in life by locals, primarily seen as an export.
- The Standard newspaper highlights the lack of value captured by farmers.
- Improving farmer livelihoods hinges on directly linking them to consumers through transparent origin sourcing.
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