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The National Authority for the Campaign Against Alcohol and Drug Abuse (NACADA) has put forward several stringent proposals aimed at curbing alcohol consumption and abuse in Kenya. These include a potential ban on online alcohol sales, discounts, and supermarket sales, as well as a prohibition on influencer marketing for alcoholic beverages. Additionally, NACADA is proposing to raise the legal drinking age in Kenya from 18 to 21 years. These measures, if enacted, aim to regulate the consumption and sale of alcohol across the country and restrict advertising on social media platforms.
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