Samsung and Google Integrate and Test AI in Consumer Products - September 2025

Google is integrating its Gemini AI into smart televisions, transforming TVs into interactive assistants that can understand conversational language for content recommendations and daily tasks. Similarly, Samsung has launched the Galaxy S25 FE in Kenya, a device that provides premium AI tools and features at a competitive price point of Ksh 99,999. To support such technology, Samsung Research has unveiled TRUEBench (Trustworthy Real-world Usage Evaluation Benchmark). TRUEBench is a new proprietary testing suite designed to assess how AI models perform in practical business scenarios. The benchmark aims to evaluate AI performance beyond traditional academic measures.