First Lady Rachel Ruto has launched a new initiative to connect Kenyan women entrepreneurs with international markets, aiming to expand global opportunities for locally made products. At the Inclusive Africa Conference 2026 in Nairobi, Cabinet Secretary William Kabogo urged for a continental digital economy that includes persons with disabilities. Separately, PrideInn Hotels has partnered with TGI Fridays to launch the American casual dining brand in Kenya, marking its debut in Sub-Saharan Africa.










