Kenya is set to integrate Artificial Intelligence (AI) and digital platforms into its tourism promotion strategies to enhance the visibility and accessibility of its destinations to a global, digital audience. This initiative was announced during the World Tourism Day 2026 celebrations.

• The Tourism and Wildlife Cabinet Secretary, Rebecca Miano, emphasized that AI and digital technology are crucial for Kenya's competitiveness.
• Initiatives like Safari Live and Tembea Kenya are already in use to showcase the country's offerings.
• Kenya is leveraging young people and digital content creators to promote its tourism sector.

Indonesia is actively targeting Kenyan tourists by promoting its diverse holiday offerings beyond the renowned Bali brand. The nation aims to showcase its 17,000 islands, rich culture, and unique culinary experiences to deepen engagement with the Kenyan market.

• Indonesia's Ministry of Tourism is collaborating with travel agents and tour operators in Kenya to promote its diverse destinations.
• The ministry is emphasizing "quality tourism" and Tourism Villages for meaningful local experiences.
• Improved air connectivity and joint promotions are seen as crucial to overcoming the challenge of distance for Kenyan travelers.