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Originally published by Nation Businessbusiness
October 26, 2024
11mo ago
Mombasa auction shifts focus to orthodox tea amid dwindling fortunes

Mombasa auctions attract principal overseas interest from the major tea-consuming countries in the world...
✨ Key Highlights
The Mombasa auction is shifting its focus to orthodox tea due to declining fortunes in traditional black tea sales, with plans to launch specialty sales by the end of this year.
- EATTA aims to introduce a specialty auction by the end of 2023, targeting premium returns for farmers.
- Key player: George Omuga, managing director of EATTA.
- Kenya is the only producer of purple tea, which is sought after for its health benefits but has yet to reach its market potential.
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