HONOR Jumps 283%, Xiaomi 32%, OPPO 17% While Kenya Adds Just 1% as Africa’s Q1 2025 Smartphone Market Hits 19.4M Units

Kenya’s smartphone market may not be making headlines for exponential growth, but it is quietly laying down strong digital roots—thanks to a new wave of..

✨ Key Highlights

In Q1 2025, Kenya recorded a modest 1% growth in its smartphone market, while Africa overall grew 6%, driven by brands like HONOR (up 283%), Xiaomi (32%), and OPPO (17%).

HONOR emerged as a major player with its premium Magic series and 5G partnerships.
Report from Canalys highlighted shifts in consumer preferences towards better specs and design.
Despite slower growth, early signs of a resilient digital market in Kenya are noted with the rise of flexible financing models.