Equity Bank has been recognized as Kenya's most valuable brand in 2025, according to the latest Brand Finance Kenya report, with a brand value of Sh71.3 billion.

• Equity Bank leads with a brand value of Sh71.3 billion.
• Safaricom follows in second place with Sh58.3 billion.
• Tusker is highlighted as the strongest brand with a Brand Strength Index (BSI) score of 97.1, and a year-on-year brand value growth of 67% to Sh9.6 billion.