Social media now main source of news in US, research suggests

JUNE 17 - Social media and video networks have become the main source of news in the US, overtaking traditional TV channels and news websites, research Kenya breaking news | Kenya news today |..

✨ Key Highlights

The rise of social media as a primary news source in the US has surpassed traditional media, with 54% of people getting news from platforms like Facebook, X, and YouTube, as reported by the Reuters Institute.

54% of people access news via social media networks, compared to 50% from TV and 48% from news sites.
Podcaster Joe Rogan is the most recognized personality, with 22% of the population encountering his content weekly.
Usage of X for news is increasing, particularly among right-leaning audiences following Elon Musk's takeover.

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Research suggests social media is now the main news source in the US while WhatsApp plans to increase adverts.

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