A report by TransUnion reveals that 82 percent of Kenyans were targeted by digital fraud between August and December 2024, with 11 percent losing money to scammers.

• Top fraud tactics included 39 percent targeting via smishing, 36 percent through phishing, and 33 percent via vishing.
• Amritha Reddy, Senior Director of Fraud Solutions at TransUnion Africa, highlighted the adaptability of fraudsters to local behaviors.
• The average loss reported by victims was Sh116,108, indicating significant personal financial toll despite being below the global median of Sh226,132.