Mastercard has launched an AI-Powered Account Intelligence Reissuance service in the Eastern Europe, Middle East, and Africa (EEMEA) region to enhance fraud prevention and automate the card reissuance process.

• Fraud costs card issuers and merchants billions yearly, prompting the need for efficient risk assessment and reissuance.
• Selin Bahadirli, executive vice president, Services, EEMEA, Mastercard, highlights the importance of this AI-driven solution for prioritizing compromised cards.
• The initiative includes collaboration with the UAE’s Artificial Intelligence, Digital Economy and Remote Work Applications Office to bolster AI capabilities in the region.