Kenyans in the digital economy are on alert as YouTube implements new monetization guidelines effective July 15, 2025, emphasizing originality in content.

• Creators must have at least 1,000 subscribers and either 4,000 valid public watch hours in the last 12 months or 10 million Shorts views in the past 90 days to monetize content.
• The changes focus on reducing 'low-effort' or 'inauthentic' content, with potential demonetization for AI-generated videos and recycled clips.
• Kenyans producing original content, particularly in comedy, may benefit from increased visibility and monetization opportunities.