A British start-up, Better Dairy, is developing lab-grown cheese in London, aiming to replicate flavors of traditional cheeses without dairy. However, recent data shows a **25.6%** decline in plant-based cheese sales in the UK.

• 1% of the UK population identifies as vegan, significantly lower than dairy cheese consumers.
• Jevan Nagarajah, the company's CEO, plans to launch the product in **3-4 years** as prices align with traditional cheese.
• Consumer concerns highlight that **40%** of those who purchased vegan cheese last year did not buy it again, suggesting taste issues.