Prudential eyes affluent individuals with up to Sh500mn cover

NAIROBI, Kenya, July 14 – Affluent individuals will access up to Sh500 million in insurance coverage under a new deal between Prudential Life Assurance Kenya breaking news | Kenya news today |..

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Prudential Life Assurance Kenya has partnered with Standard Chartered Bank Kenya to offer up to Sh500 million in insurance coverage for affluent individuals, responding to the rising demand for personalized financial solutions.

Sh2.6 billion in sum-assured sales achieved during the pilot phase of the product, named LivLife.
Kariuki Ngari, CEO of Standard Chartered Kenya, emphasizes the shift towards whole-life solutions for legacy planning.
The partnership also introduces Future Ready, a plan focused on securing education and retirement for middle- to upper-income earners.

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UK Financial Regulations and Investments

CMA approves new investment vehicles, while Prudential targets affluent with Sh500mn cover.

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