Prudential Life Assurance Kenya has partnered with Standard Chartered Bank Kenya to offer up to Sh500 million in insurance coverage for affluent individuals, responding to the rising demand for personalized financial solutions.

• Sh2.6 billion in sum-assured sales achieved during the pilot phase of the product, named LivLife.
• Kariuki Ngari, CEO of Standard Chartered Kenya, emphasizes the shift towards whole-life solutions for legacy planning.
• The partnership also introduces Future Ready, a plan focused on securing education and retirement for middle- to upper-income earners.