PUBG Mobile has launched a significant expansion in Africa, introducing local servers and culturally inspired content to enhance player experience. This initiative, themed “For Africa, By Africa,” aims to reduce latency and celebrate African identity.

• New dedicated servers launched in Nigeria and South Africa will improve gameplay for millions of users.
• Brian Gu, head of PUBG Mobile Africa, highlighted the importance of stable gameplay for competitive players.
• Cultural features include a Maasai-inspired outfit and an “Afro Frenzy” emote based on a viral dance, with a traditional Mancala game set for future release.