WhatsApp Business has launched a new feature allowing businesses to make and receive real-time voice calls via their Business accounts, enhancing customer interaction.

• The feature enables businesses to initiate and receive voice calls globally using WhatsApp’s native interface.
• George Muhia, Head of Enterprise Business, East Africa at Infobip, emphasized its importance for providing outstanding service.
• Branded calling is a key advantage, displaying the company name and logo to bolster trust and combat fraud.