Safaricom has reached a significant milestone by exceeding 50 million customers in Kenya, solidifying its position as the nation's leading telecommunications provider.

• 50 million customer mark achieved, more than double that of its competitor Airtel's 24 million
• Comments from CEO Peter Ndegwa highlight the company's commitment to serving Kenyans
• Safaricom's services, including M-PESA, have significantly contributed to the local economy, impacting over 1.28 million jobs