July 26, 2025
23h ago
ATCA warns over growing promotion of smoking in virtual spaces
K
KBC County News• Original Publisher
The African Tobacco Control Alliance (ATCA) is calling for the implementation of digital regulations to prohibit tobacco promotion, particularly in virtual spaces frequented by young people. The lobby group has raised concerns over a growing trend involving the use of smoking ava..
✨ Key Highlights
The African Tobacco Control Alliance (ATCA) is urging for digital regulations to curb tobacco promotion in virtual spaces, especially those attracting youth. This call comes as tobacco marketing tactics evolve in the metaverse.
- 70% of Africa's population is under 30, making them a significant target for tobacco marketing.
- Kouami Kossiwa, Interim Executive Secretary of ATCA, emphasized the manipulative nature of these marketing tactics.
- New technologies, such as digital tokens and sponsored online games, are being used to promote smoking and vaping.
Continue Reading on KBC County News
