The latest Investor Pulse report by ICEA LION Asset Management indicates that clothing and apparel stores are the most profitable business venture in Kenya, driven by increased customer numbers rather than higher prices, signaling a stabilization of commodity prices.

• The clothing and apparel sector posted the strongest performance in Q2 2025, with a 75-point jump compared to Q1 and 79 points higher year-on-year.
• The report was published by ICEA LION Asset Management.
• Sales increases were primarily attributed to more customers rather than rising prices, with over half of retail businesses surveyed reporting higher sales in Q1 2025 compared to Q1 2024.