Kenya’s thriving e-commerce sector is significantly hampered by rising cybersecurity concerns and a lack of consumer trust, as revealed in a new government draft policy. These issues are deterring many Kenyans from fully embracing online shopping, despite rapid expansion in the sector.

• Kenya's e-commerce penetration reached 43.2% in 2023.
• Reported cybercrime incidents surged from 700 million in 2022 to 1.7 billion in 2023 due to system vulnerabilities and digital fraud, according to the Kenya National E-Commerce Policy Draft, June 2025.
• A Nairobi resident, Jane Mwangi, 34, stopped buying clothes online after a purchase never arrived, while Mark Omondi, 48, a small business owner, lost Sh15,000 locally due to compromised payment details.