Once considered a safe haven for investors, Nyeri's business community is now grappling with the destructive impact of recent protests, including those on Gen Z one-year commemorative day and Saba Saba day. Businesses are facing unprecedented looting and property damage, threatening the town's long-standing reputation as a commercial hub.

• Jane Wanjiru lost all her investments of 25 years during the Saba Saba day protests when her shop was raided by looters.
• Ibrahim Ndegwa, the Chairperson of the Kenya National Chamber of Commerce and Industry (KNCCI) in Nyeri County, stated that many business owners are considering relocating due to fear and insecurity.
• Businessman and politician Thuo Mathenge urged parents to discourage their children from bringing home looted goods and announced that the business community would establish a security cordon during future demonstrations.