The Media Council of Kenya (MCK) has introduced a new media code of conduct for its practitioners, a significant step aimed at enhancing professionalism and accountability within the country's media landscape. This development follows a High Court ruling that mandated the MCK to establish age-appropriate standards after declaring the previous Broadcasting Code unconstitutional.

• The new code of conduct was published in Gazette notice Supplement No. 70 by Cabinet Secretary for Information, Communication and the Digital Economy, William Kabogo.
• The MCK stated the new code will address challenges in the media landscape, including setting firm guidelines for the ethical use of Artificial Intelligence (AI) to ensure editorial conduct.
• The MCK lauded the National Assembly’s approval, calling it a “defining moment for media regulation, professionalism and the unyielding defence of press freedom in Kenya.”