Uber is introducing enhanced safety features for its motorcycle taxi service, Uber Boda, in Kenya, addressing long-standing concerns in the country's booming two-wheeler transport sector. These new measures include GPS tracking, real-time monitoring, and emergency response tools to professionalize the industry.

• The boda boda sector in Kenya generates approximately Sh660 billion annually, accounting for about 4.4% of the national GDP.
• Cassie Jaganyi, Head of Communications for Uber, Sub-Saharan Africa, stated that safety has always been at the core of Uber's operations.
• Uber has partnered with Greenwheels Africa to incorporate sustainable, clean-energy bikes and rigorous driver training, combining electric mobility expertise with safety standards.