Google Maps is discontinuing its "Follow" feature for contributors, a move that will affect users who relied on it to discover recommendations from other Local Guides. This change is set to take effect in September 2025.

• The feature allowed users to follow Local Guides and view their reviews, photos, and lists in their Maps feed.
• According to Google, all data related to followers and followed users will be deleted after the feature's removal.
• Users can still control their profile visibility and create or explore lists of places, with Local Guides Connect remaining as an official forum for contributors.