Adidas to raise prices as US tariffs cost €200m
JULY 30 - Adidas has warned that US tariffs will cost the German sportswear giant a further €200m (£173m) and confirmed that it will raise prices for Kenya breaking news | Kenya news today |..
✨ Key Highlights
Adidas has announced plans to raise prices for US customers due to an anticipated €200 million cost increase from new US tariffs, primarily affecting products made in Asia.
- Adidas expects to incur an additional €200 million in costs from US tariffs for the remainder of the year.
- Chief executive Bjorn Gulden confirmed price increases for American customers, acknowledging uncertainty about the impact on demand.
- The US recently imposed 20% tariffs on goods from Vietnam and 19% on Indonesian-made products, affecting nearly half of Adidas’s global production.
- Despite tariff impacts, Adidas reported a 7.3% increase in sales to €12.1 billion and a rise in pre-tax profit to €1 billion in the first half of the year.
- Other companies like Mercedes-Benz (€420 million) and Stellantis (€300 million) have also reported significant costs due to US tariffs.
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Global Trade Tariffs and Economic Impact - July 2025
The Eurozone's Gross Domestic Product (GDP) increased by a modest 0.1 percent in the second quarter of 2025, according to Eurostat, indicating a slowing trend in economic expansion. Adidas announced plans to raise prices for US customers, citing an anticipated €200 million cost increase due to new US tariffs, primarily affecting products manufactured in Asia. Adding to global trade tensions, US President Donald Trump warned India could face tariffs as high as 25% if a trade deal is not finalized by the August 1 deadline, aiming to reduce the significant US trade deficit with the country.
