Adidas has announced plans to raise prices for US customers due to an anticipated €200 million cost increase from new US tariffs, primarily affecting products made in Asia.

• Adidas expects to incur an additional €200 million in costs from US tariffs for the remainder of the year.
• Chief executive Bjorn Gulden confirmed price increases for American customers, acknowledging uncertainty about the impact on demand.
• The US recently imposed 20% tariffs on goods from Vietnam and 19% on Indonesian-made products, affecting nearly half of Adidas’s global production.
• Despite tariff impacts, Adidas reported a 7.3% increase in sales to €12.1 billion and a rise in pre-tax profit to €1 billion in the first half of the year.
• Other companies like Mercedes-Benz (€420 million) and Stellantis (€300 million) have also reported significant costs due to US tariffs.