MultiChoice Kenya has announced that online piracy is now a greater threat to the entertainment industry than traditional cable theft, jeopardizing thousands of jobs in the creative economy. In response, MultiChoice has launched a new campaign for GOtv focused on affordability and local content to combat piracy and reconnect with subscribers.

• Online piracy is growing faster than traditional illegal cable redistribution, according to Managing Director Nzola Miranda.
• MultiChoice Kenya launched a new GOtv campaign in Nairobi on Thursday to offer more affordable high-quality local content.
• The campaign includes a nationwide caravan across all 47 counties and a reduced price for the GOtv decoder, aiming to ease customer return and curb pirated content consumption.