Barcelona agree shirt sponsorship deal with war-torn DR Congo

JULY 31 - Barcelona players will have "DR Congo - Heart of Africa" emblazoned on the back of their training shirts from the start of next season, after Kenya breaking news | Kenya news today |..
✨ Key Highlights
Barcelona has signed a four-year shirt sponsorship deal with the Democratic Republic of Congo, with “DR Congo – Heart of Africa” to be emblazoned on training shirts. This agreement, reportedly costing the DR Congo 44 million euros ($50 million/£38 million), is aimed at raising the country's profile despite ongoing conflict and domestic criticism.
- The partnership is valued at an estimated 44 million euros ($50 million/£38 million) over four years.
- Didier Budimbu, Sports Minister of DR Congo, confirmed the deal includes training camps for 50 young Congolese players and 10 coaches.
- The deal has faced criticism from some Congolese citizens regarding government priorities, as the DR Congo’s own football league is chronically underfunded, but authorities defend it as a strategy to reposition the country as a leader in tourism and investment.
Continue Reading
Read the complete article from Capital Business