A high-profile feud between Kenyan music stars Bien-Aimé Baraza and Otile Brown has intensified, captivating fans and industry observers with online jabs that evolved into a public rivalry for digital supremacy. The clash gained steam after Otile Brown’s manager resigned, prompting a subtle jab from Bien which led to Otile Brown accusing Bien of "chasing clout."

• As of July 30, 2025, Bien leads on Spotify with over 70 million streams, while Otile Brown dominates YouTube with 1.6 million subscribers and 456 million total views, and Instagram with 2.2 million followers.
• The feud highlights a competition for digital influence in the Kenyan music scene.
• Some analysts suggest the conflict may be a strategic branding move, fueling engagement and streaming numbers for both artists.