Tanzanian singer Zuchu orchestrated a viral video call with her rumored partner, Diamond Platnumz, appearing to confront him about a woman named “Amanda,” revealing it to be a sophisticated publicity stunt for her new song, aptly titled “Amanda.” The fabricated drama successfully generated significant buzz across East Africa, driving anticipation for the song's release.

• The campaign blurred the lines between reality and marketing, making “Amanda” a trending topic within hours.
• The singer, Zuchu, leveraged her public persona to promote her new single, a “fiery heartbreak anthem.”
• This tactic is not new in the Bongo Flava scene, proving effective in capturing public attention in a crowded digital space.