How South Korea’s K-beauty industry is being hit by Trump tariffs

AUG 3 - Cars and smartphones may rank among South Korea's biggest exports to the US, but few goods inspire a more devoted following than the Asian Kenya breaking news | Kenya news today |..

✨ Key Highlights

The South Korean beauty industry, known as K-beauty, is facing challenges due to the new 15% import tax imposed by former US President Donald Trump on South Korean goods. This tariff is impacting the highly popular sector, which saw Americans spend an estimated $1.7 billion on K-beauty products in 2024.

Americans spent an estimated $1.7 billion on K-beauty products in 2024, marking a 50% rise from the previous year.
US President Donald Trump imposed a 15% import tax on South Korean goods.
Retailers like Santé Brand and Senti Senti are seeing increased orders as consumers stock up, anticipating price hikes due to the tariffs.