Safaricom's youth platform, Safaricom Hook, conducted a series of empowerment training forums across Western Kenya, reaching thousands of young people with technical, digital, creative, and life skills. These engagements, under the M-Pesa Sokoni Caravan, aimed to equip youth for real-world impact and self-sufficiency.

• Over 2,000 youth received technical masterclasses in various trades at Siaya National Polytechnic.
• Safaricom, through its Chief Consumer Business Officer Fawzia Ali-Kimanthi, emphasized providing practical tools for starting businesses or securing employment.
• 250 boda boda operators in Vihiga County were trained in first aid and road safety, in partnership with NTSA and Kenya Red Cross.
• A visual arts and talent show in Nyalenda, Kisumu, attracted 200 contestants and offered mentorship on monetizing creative talents.