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Originally published by Capital Business
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business
August 5, 2025
3d ago

Trump attacks ‘woke’ Jaguar as firm names new boss

Trump attacks ‘woke’ Jaguar as firm names new boss

AUG 5 - US President Donald Trump has attacked Jaguar Land Rover (JLR) shortly after it named its new chief executive and as it undergoes a divisive Kenya breaking news | Kenya news today |..

✨ Key Highlights

US President Donald Trump has publicly criticized Jaguar Land Rover (JLR) following its announcement of a new chief executive and amid a controversial rebranding effort.

  • Trump, on his Truth Social platform, called JLR's marketing campaign "stupid" and "woke" and stated the company was in "absolute turmoil" after its previous boss resigned.
  • PB Balaji, the finance chief of parent company Tata Motors, will become JLR's first Indian CEO in November.
  • The luxury carmaker is undergoing significant changes, including the launch of its first all-electric range in 2026 and a rebranding that has drawn criticism for ditching Jaguar's iconic logo and traditional style.

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