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Originally published by Capital Business
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business
August 5, 2025
3mo ago

Trump attacks ‘woke’ Jaguar as firm names new boss

Trump attacks ‘woke’ Jaguar as firm names new boss

AUG 5 - US President Donald Trump has attacked Jaguar Land Rover (JLR) shortly after it named its new chief executive and as it undergoes a divisive Kenya breaking news | Kenya news today |..

✨ Key Highlights

US President Donald Trump has publicly criticized Jaguar Land Rover (JLR) following its announcement of a new chief executive and amid a controversial rebranding effort.

  • Trump, on his Truth Social platform, called JLR's marketing campaign "stupid" and "woke" and stated the company was in "absolute turmoil" after its previous boss resigned.
  • PB Balaji, the finance chief of parent company Tata Motors, will become JLR's first Indian CEO in November.
  • The luxury carmaker is undergoing significant changes, including the launch of its first all-electric range in 2026 and a rebranding that has drawn criticism for ditching Jaguar's iconic logo and traditional style.

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Part of the Day's Coverage

US Visa Deposit and Trade Tariffs Impacting International Relations - August 2025

The US is considering a 12-month pilot program that could demand a $15,000 deposit from foreign nationals for tourist or business visas, specifically to curb overstays. Simultaneously, Brazil plans to challenge the United States at the World Trade Organization (WTO) due to a 50 percent tariff imposed on several Brazilian exports, including coffee and beef, affecting approximately 35 percent of Brazil's exports to the US. In another development, US President Donald Trump publicly criticized Jaguar Land Rover (JLR) following its announcement of a new chief executive and amid a controversial rebranding effort. These actions highlight growing tensions in international trade and diplomatic relations.

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