Beer in Kenya costs nearly double the price in Tanzania, largely due to higher excise taxes. This disparity is particularly noticeable in border towns, with consumers often crossing to seek more affordable options.

• A bottle of beer in Kenya retails for Sh200 or more, compared to as little as Sh100 in Tanzania.
• East African Breweries Ltd (EABL) stated that taxes are the biggest cost to their business in Kenya, with excise taxes being more than double those in Uganda.
• A 2023 report by KPMG indicated that excise tax on beer in Kenya is approximately Sh142.44 per litre.
• Despite high taxes, EABL reported a net profit of Sh12.19 billion for the year ended June 2025.