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Originally published by The Standard Business
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August 9, 2025
4w ago

How credit is driving quiet revolution in borrowing trends

How credit is driving quiet revolution in borrowing trends

A striking nine out of 10 Kenyans reported an improvement in their quality of life, and 89 per cent feel more in control of their finances after taking a digital loan...

✨ Key Highlights

Digital credit is significantly improving the quality of life and financial control for Kenyans, according to a new report. This trend is particularly beneficial for women and those previously underserved by traditional financial institutions.

  • Nine out of 10 Kenyans reported an improvement in their quality of life after taking a digital loan, with 89 per cent feeling more in control of their finances.
  • The report, commissioned by digital lender Tala, was conducted by global impact measurement company 60 Decibels.
  • A quarter of borrowers were accessing a digital loan for the first time, with 33 per cent of this group being women.
  • 53 per cent of borrowers used loans for business, with 90 per cent of those entrepreneurs reporting improved business outlooks.
  • 80 per cent of women reported improved financial decision-making, and 85 per cent of borrowers reported improved self-confidence.

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