The American Peanut Council (APC) is seeking to enter the Kenyan market for U.S. peanuts and peanut products, aiming to diversify export markets amidst global trade disruptions and tariffs. This initiative, funded by the U.S. Department of Agriculture’s Regional Agricultural Promotion Program (RAPP), will involve a detailed market assessment by an external contractor.

• APC seeks to assess Kenya’s market potential for various peanut products by mid-December 2025.
• The project will identify key consumer segments, product usage trends, and import logistics in Kenya.
• This move coincides with Kenya’s plans to send a team to the U.S. to discuss tariff reductions, following Donald Trump’s recent imposition of additional tariffs ranging from 10 to 41 per cent on several countries, though Kenya was spared.