President William Ruto's fertiliser subsidy program, intended to lower living costs, is impacting businesses. The initiative reduced fertiliser prices from Sh7,000 to an average of Sh2,500 to boost agricultural productivity.

• Most important fact: Fertiliser prices were subsidised from Sh7,000 to Sh2,500.
• Key person: President William Ruto.
• Notable detail: The subsidy aimed to reduce input costs for smallholder farmers and increase crop yields.