Kenyan content monetization firm Twiva has secured investment from the Sony Innovation Fund to accelerate the growth of Africa's creative economy. This funding aims to empower content creators to monetize their influence and help brands drive authentic commerce and engagement across the continent.

• Twiva's CEO Peter Kironji stated the investment will scale their impact, facilitate expansion into new markets, and unlock income-generating opportunities for African youth.
• The Sony Innovation Fund's investment is part of its growing commitment to unlocking the potential of emerging digital ecosystems in Africa, especially within entertainment industries.
• Twiva aims to create over 1 million dignified digital jobs in the next five years, focusing on influencer marketing, social commerce, skills development, embedded finance, and livestreaming.