Mediamax (K24, People Daily, Milele FM, Kameme FM) fires 90% of it’s staff

Mediamax Network Limited has announced another major round of layoffs — its sixth in just four years — as part of a sweeping restructuring effort aimed at streamlining operations amid mounting economic pressures. The media conglomerate, which operates K24 TV, People Daily, an..
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Mediamax Network Limited, owner of K24 TV, People Daily, Milele FM, and Kameme FM, has announced significant layoffs, its sixth round in four years. The company is undergoing a major restructuring due to economic pressures and declining revenues, with reports indicating 90% of K24's newsroom staff have been let go.
- Mediamax Network Limited will conduct redundancies between July 15 and August 15, 2025.
- The cuts affect multiple departments, including top English and Swahili anchors, producers, and the entire sports desk.
- Reasons cited include a tough macroeconomic climate, digital disruption, declining business volumes, and reduced advertising revenues due to state single-sourcing for media buys and tighter restrictions on betting and gambling ads.
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