Belva Digital, a marketing technology company, has launched a new platform called SHIFT, aiming to connect brands with culture and creativity to unlock business growth. The platform seeks to help businesses adapt to evolving consumer demands for purpose-driven brands and genuine connections.

• The SHIFT platform merges cutting-edge technology with culturally relevant storytelling and creativity.
• Serah Katusya, Chief Executive Officer of Belva Digital, stated SHIFT helps brands build deep, authentic, and lasting connections with audiences.
• Fred Kithinzi, Founder and Group CEO, emphasized that SHIFT addresses how marketers can create authentic, culturally relevant stories for brand growth.