Supermarket chain Iceland is offering a £1 reward to customers who report shoplifting incidents, aiming to combat a significant rise in retail theft. This initiative comes as shoplifting costs the company an estimated £20 million annually, impacting prices and wages.

• 530,643 shoplifting offenses were recorded in England and Wales in the year to March 2025, a 20% increase from the previous year.
• Richard Walker, executive chairman of Iceland, announced the reward on Channel 5 News.
• Customers will receive the £1 credit on their Iceland Bonus Card if they alert staff to a theft, even if the shoplifter is not apprehended, provided the report is verified.