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Originally published by Citizen Digital
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August 16, 2025
2d ago

Kirubi’s daughter picked to lead Kenya’s tourism rebrand in new State appointments

Kirubi’s daughter picked to lead Kenya’s tourism rebrand in new State appointments

Musangi will chair a 22-member team tasked with overhauling the ‘Magical Kenya’ brand and repositioning the country as a world-class, youth-driven destination through innovation, sustainability and te.....

✨ Key Highlights

Tourism and Wildlife Cabinet Secretary Rebecca Miano has appointed Mary-Ann Musangi, daughter of the late billionaire industrialist Chris Kirubi, to chair a 22-member taskforce responsible for rebranding Kenya's tourism image. This initiative aims to reposition the country as a world-class, youth-driven destination through innovation, sustainability, and tech-savvy marketing, moving beyond the current Magical Kenya brand.

  • Mary-Ann Musangi, also the HACO Industries Managing Director, will lead the taskforce for twelve months, reporting directly to the Tourism and Wildlife CS.
  • The taskforce includes prominent figures such as June Chepkemei (KTB boss), Mohammed Hersi (hotelier), Simaloi Dajom (Nation Media Group Head of Broadcasting), and Serah Katusya (Belva Digital CEO).
  • In the same gazette notice, President William Ruto announced other new appointments, including Prof. John Onyango Owino as the new Non-Executive Chairperson of the Commission for University Education for three years.

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